I am developing two luxury beach front homes at Woorim, an hour north of Brisbane - and needed to sell one off the plan. Woorim is largely an discovered gem - a beautiful 25km stretch of unspoilt white sand and the closest patrolled surf beach to Brisbane, but without the reputation of the Sunshine Coast to the north or Gold Coast to the south. The product that I am producing - 4 level oceanfront homes each boasting 5 bedrooms, 4.5 bathrooms, 3 separate balconies, multiple indoor and outdoor living areas, private lift and swimming pool - is currently without peer in the idyllic location. And so the mission for Michael Vettoretto, Lynn Malone and the team at Sotheby’s International Realty was this - sell a luxury beach home that does not yet exist, at a price almost $1 million higher than the suburb record, in the middle of the worst health and financial crisis the world has ever seen, and all while interstate and international buyers cannot travel to see it. Impossible? No, possible. Despite listing in June 2020 during the height of the COVID pandemic, Michael remained positive throughout and believed in the product and the pricing. While other agents might have suggested a price reduction to achieve a sale in what was difficult market circumstances, Michael remained steadfast in his view that the property was well priced and represented fair value for the buyer. While the property took a little bit longer to sell, the final result was a sale at full asking price, a new suburb record, and a very happy seller and a very happy buyer. Mission possible.
Lynn Malone Public Relations & Sales Executive
As an award-winning interior designer across three continents and five years as an accomplished real estate publicist and marketer, Lynn Malone knows everything home and how to successfully present it.
She has bought, renovated and sold multiple properties in the US, Sydney and the Gold Coast. Clients over the years range from global popstars Elton John and Usher, Olympic corporate sponsors The Coca-Cola Company and Qantas, to multi-national property developers Lendlease, Mirvac and Frasers Property.
Lynn explains her savvy approach to marketing and selling real estate, "Collaboration is essential to creating maximum value when showcasing a property – whether it is collaborating with colleagues, journalists and influencers, or real estate developers to achieve an optimal result." As an example, joining forces with New York superstar agent Dolly Lenz, Lynn and Dolly achieved a record-breaking sale for a Melbourne-based high-rise development. High-achieving agent Barbara Wolveridge and Lynn have also worked together to land more than one record sale in Port Douglas.
"Fundamental to a sales strategy is creating compelling marketing collaterals – well-considered words, engaging images, and Hollywood-style videos delivered to a specific audience", explains Lynn. And it works, as her proven strategy won a national real estate marketing award for excellence.
An iconic furniture collection, a continuous lifetime of fitness, travelling for fun and learning, and cooking her signature recipe for paella keeps Lynn current.
Lynn's Portfolio
Lynn's Testimonials
